Learn How to Grow Your Business with Social Networking

Published by April on 12/10/2017

Learn what social networking is and how you can use it as a marketing tool to grow your business. Social networking sites like Facebook and Twitter, provide you with a platform to create a profile, share information, and connect with people who have similar interests. Whether you have a small company, large corporation, or just an idea, social networking can help you expand your reach.

In fact, it is considered one of the best strategies used today to promote a business. Did you know, social networking could help you:

  • Build company awareness
  • Build credibility
  • Form targeted online communities
  • Build relationships
  • Communicate with customers and prospects
  • Increase website traffic
  • Generate more leads
  • Control your online reputation
  • Learn more about your competitors
  • Recruit employees

There are many reasons why you should consider integrating social networking into your marketing plan. The following are two examples of how it could be used to promote a business.

Social Networking Example 1

Business Name: Mary's Cupcakes

Mary wanted to promote her company using social networking. She started using Twitter because she heard it was a great way to market a business, and it was free. She created her Twitter account and promoted it to her customers through email and word-of-mouth.

Some of her customers began to follow her on Twitter. Each day, Mary would tweet a promotion to her followers. Some of her followers would retweet the promotion to their followers. At that point, she was reaching her customers and their followers, but it didn't stop there, some of her customer's followers also retweeted her promotion to their followers. After several months, Mary was able to create a lot of buzz for her little cupcake business.

Social Networking Example 2

Business Name: Sam's Web Design

Sam wanted to promote his business and establish himself as an expert in his field. He knew once people 1) knew him, 2) trusted him, and 3) liked him, he could sell his valuable services to them. He was able to accomplish his goals by:

  • Creating a profile on LinkedIn, where he made many connections and received recommendations from others.
  • Participating in online communities, message boards, and forums by providing his knowledge on all topics related to his niche.
  • Posting his informative articles online

Many business owners have built up their businesses through social networking. The key to succeeding in social networking is to post content your audience wants to continue to receive. If you devote time to creating valuable content, you will generate leads. I suggest you create profiles on Facebook, Twitter, and LinkedIn. You can also create a free account on BiznessQuest to publish your business profile and informative articles on your niche.

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